eCommerce Agency Birmingham
As a specialist eCommerce agency in Birmingham, we can help you to design, develop and market your online store.
We have developed processes to build online stores optimised for customer acquisition and strategies to help you to grow sustainably.
We make it easy for your customers to find the product they're looking for, and to purchase from you. The devil is in the detail (and data).
Take a look at some of our recent eCommerce projects
Frequently Asked Questions
How long does an eCommerce build take?
The time taken to design and build a website depends on numerous factors, mainly to do with build complexity and process efficiency.
Smaller projects can take around a month from concept to completion, larger projects can take between 3-6 months.
We have systems and processes in place to get approval and content when we need it, upholding our timescales for completion. Most commonly the longest part of the process is waiting to receive content from clients.
Other factors that fall into play are elements like product feed availability, product import and catalogue size dependent upon the availability of feeds from you or your suppliers.
Why choose Digital Moves?
Here at Digital Moves, we have a great depth of experience in delivering eCommerce websites. Our managing director has an eCommerce background with over 10 years experience both client and agency side, and has translated eCommerce into our core service offering.
We also don't just build eCommerce stores, we market them too. So whilst other agencies may deliver a visually pleasing website, we focus on planning to scale, with product structure, store structure and marketing elements outlined from the start, so that you can quickly begin to reap the rewards of your investment.
What makes a great eCommerce site?
Well we'd have to say, one that allows you to sell the most products.
But it's not all just about product sales volume. It's ease of use for your team, retention of your customers and the ability to mould to your changing needs.
What good is a store that you can't use? What good. isa store that may only serve purpose for a year?
This is where an agency getting to know your business, your plans and understanding your sector and clients types can set you apart and build something that works for you, not just now, but in the future.
Our eCommerce Services
eCommerce Design
Designing stores that allow your customers to find and purchase your products
Our approach to eCommerce Website design is to allow your customers to easily find their products through simple navigation, then to create a simple flow to checkout, with as few potential drop off spots as possible.
We know that you’ll judge the success of your eCommerce store on your online sales and enquiries, so making it easy for customers to buy from you and making your business appealing to them, is one of the most important user experience factors.
When designing your site, we’ll learn how your customers shop and why, and create a flow that mimics their patterns, and allows you to sell product to them.
Some of the elements we look at as part of the UX of an eCommerce project are;
- Customer journeys
- Checkout flows
- Product content hierarchy
- Customer motivation for purchase
- Content flows
eCommerce Development
Build an online store that not only looks great, but works.
When we begin an eCommerce project, we’ll work with you to scope out all of your functionality requirements for your build. By doing so, we can recommend the right platforms and technologies to build your store, and create a store that will last with you as your business evolves.
As a business, we have clear eCommerce development processes, from data up. This allows us to build the functionality of your store, overlaying design and marrying the two, to create a store that works, and that is designed intuitively for your business and customer needs.
Our specialist chosen platforms are Shopify and WordPress through Woocomerce, however we’ve also built sites across OpenCart and Magento where the client need fit those platforms. We will always recommend the platform best suited to your project, to ensure your site works for you!
eCommerce Marketing
Strategies to help you scale cost effectively
So now you have your online store, the hard work is done right?
Not exactly.
With any store, it is important not to rest on your investment, you need to drive and deliver sustainable traffic from multiple sources that convert into customers. This is where we come in.
We develop strategies that start from bottom of funnel up and are focussed on conversion, with the ability to scale cost effectively.
We’re extremely experienced in delivering product feeds and integrating with 3rd parties to show shopping ads.
Our eCommerce marekting specialisms include;
- Shopping Ads
- eCommerce SEO
- Remarketing
- Dynamic Retargeting
- Social Product Ads
- Abandoned Cart Automation
- Marketing Automation
We want to learn about you
We would love to learn more about your business and welcome the opportunity to become your partner for Websites and Digital Marketing.
Just fill out the form and we’ll be in touch to find out more about you and your project.