ABOUT THIS PROJECT
When Abbotts Machinery came to us, they had a historic website, but wanted a way to more easily add additional products and a scale solution that could support their growing business. The owner had a base idea of what he wanted to achieve, but left us to pad out and develop a site that would suit their business moving forwards.
Utilising the WordPress platform, we built a mobile responsive site with a built in inventory management system. We created templates for simple population and ran training for the business to empower them to upload their own inventory to the site.
We also created custom CMS pages, integrated leads to their CRM system and have gradually progressed the site over time to suit the changing needs of Abbotts and their client base.
We have also completed some SEO work, including a site migration, redirect strategy, keyword research for content pages and link acquisition to improve the search footprint of the business.