About This Project
Inlander Low Voltage supply low voltage electrical items to their customers. They came to us with a brand new store having recently moved platform, however, after the move they found their revenue had dried up. They asked us to look at how we could quickly generate profitable revenue. The obvious answer, was Google Shopping.
Upon completion of a site audit, we quickly discovered that a redirect strategy hadn’t been put in place for their site migration. We liaised with their site provider to put this in place.
Following this, we outlined a guide for their developers to build a Google Shopping feed following Google’s best practice documentation, then implemented the feed within Merchant Centre and set up a Shopping and Retargeting campaign.
Finally, we set up conversion tracking and Google Analytics, with search console linking in Google Ads to analyse paid performance vs organic reports and plan for future SEO work.
We look forward to continuing to work with them to drive new revenue growth for their business and helping them to scale cost effectively.
Interested to see how we could help you to profitably scale online?