EatSleepGym came to us with a high traffic blog, monetised through affiliate links and adsense, however they were looking to add another dimension to the site and morph it to suit their changing needs. What they wanted was the ability to sell products online when the time was right, which led to an eCommerce store. They also wanted to increase user engagement through a membership site option and most importantly retain traffic.
We developed a site with the ability to serve both affiliate product links and their own stock. We actually removed some “dead wood” content which led to a 30% traffic surge organically post launch. Their revenue through affiliate and advertising channels has increased as well as other sold services due to the improved user experience and information architecture. We now sit in place to advise on content strategy and further developing the site as business needs change over time.