Pritchards came to us having run paid search through other agencies, but felt as though they were over-charged for the service they were provided with and struggled to see that they received a return on their investment
We created a bespoke reporting platform, breaking down their cost per lead and lead volume through their sales funnel and utilised their historic data through paid and organic channels to streamline their campaign structure.
Pritchards now have a much better understanding of how worthwhile paid search is for their business, forming an intrinsic part of their marketing mix. The call tracking and lead scoring in place allow them to see exactly what they’re getting for their investment, along with an overall improvement in account performance. Their CTR is amongst the best we’ve seen in excess of 15% with continued scope to scale and grow with their business.