Pritchards came to us having run paid search through other agencies, but felt as though they were over-charged for the service they were provided with and struggled to see that they received a return on their investment
We worked with Pritchards to understand their core business, their effective cost per lead, sales funnel and utilising historic data to benchmark success measures.
We then implemented a PPC strategy focussed on their top converting makes and models, as well as location based, brand and more generic keyword sets.
We’ve outlined a clear and transparent reporting platform to help them understand what they’re getting for their investment and worked with them to improve their understanding of paid and organic media to grow their lead gen output outside of their traditional print and word of mouth advertising.
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