Paid Search
Get your website off the ground with more traffic, leads and revenue by targeting users searching for your products and services with paid search.
With a good PPC strategy, you can build a consistent flow of enquiries, cost effectively and best of all, you're only charged when someone visits your website.
We'll build an account and campaign structure to help you drive traffic and generate enquiries by bidding on top converting keyword sets, with compelling advertising.
What is Paid Search?
Paid search is a model of digital advertising where you pay whenever your advert is clicked.
But how does it work?
Essentially, we place bids on target keywords for example “PPC Agency” in defined locations and write enticing advertisements to incentivise prospective clients to visit websites.
The amount you pay per click is a product of quality score and your max bid price, where we enter into an auction to outbid competitors.
It’s a great model of advertising as we can target specific keywords, where we know users are in the buying phase and direct them to your landing page to convert. The model is scalable, so once we know it’s profitable for you, ad spend and leads/sales can increase in line with your customer acquisition targets.
Why use a PPC Agency?
We are experts in our field.
Paid search changes rapidly, we pride ourselves on being at the forefront of lead generation strategies and platform changes to Google Ads, Facebook Ads & Microsoft Ads. There’s a lot to consider! So hiring a PPC agency will not only save you time, but also money as your returns will pay for the service.
At Digital Moves, we have some great industry leading tools at our disposal, strategies proven through years of experience and millions of £ in ad spend. So why not trust the experts to get the most out of your paid media spend?
Our PPC Services
Search Ads
Made up of specialists and strategists with years of experience across multiple paid channels, our team uses a combination of technology and creativity to gain increased visibility and more sales at a profitable CPA and reduced cost-per-click.
Google Shopping
Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors. Monetise your online store with Google Shopping.
Display Ads
Our expert team has been widely recognised for our ability to drive higher conversion rates and more profitable Google Shopping CPAs even in the most competitive sectors. Monetise your online store with Google Shopping.
Remarketing
Make more of your existing website traffic by using remarketing to display adverts to people who have previously visited your site.
Monthly reporting, transparent approach
Simple, transparent reporting of the real ROI of your PPC campaigns.
We deliver both a dynamic report through Data Studio and monthly reports with regular client calls. This ensures we’re singing from the same hymn sheet and that you know what you’re getting for your investment.
We present data in a manner that you’ll understand, steered by you, and information that is important to you. Essentially, we’re all about conversions and you’ll want to know what you’re getting and what it’s costing, so that’s how we break it down for you.
It’s simple, it’s efficient and it’s effective.
How does it work?
We target the top performing keywords and bid to generate relevaqnt traffic
It all starts with someone conducting a search, you enter the auction if the search term matches one of the keywords you are bidding on.
Based on a product of your bid, competition and other relevant factors such as relevancy, your ad can be eligible for the auction.
The placement of the ad (and ultimately the cost and performance) are determined by a combination of your maximum bid limit and ad rank. We need to optimise both to get the most cost effective clicks and conversions.
PPC Agency Birmingham
We are a PPC Agency based in Birmingham, West Midlands. Our PPC strategies are conversion focussed with a consistent goal of maximising the return on ad spend for our clients.
As a Google partner agency, we have extensive experience in delivering performance based paid search across search, shopping, display and video advertising.
Contact us today to see what we’re able to do for your business.
We want to learn about you
We would love to learn more about your business and welcome the opportunity to become your partner for Websites and Digital Marketing.
Just fill out the form and we’ll be in touch to find out more about you and your project.